The Ladies Choice has secured its place in snowboarding history with over a decade of collaboration with the most decorated female snowboarder, Jamie Anderson. Her balance between progression and playfulness is reflected in the progressive asym technology and a C2x camber hybrid contour, perfectly tuned for freestyle flow. Bringing Jamie's eco-minded sensibility to our construction materials and process, the Ladies Choice is built with a sustainably harvested FSC certified wood core and water-based inks. Eco sublimated graphics by Sarah King continue the decade + partnership with this all-mountain freestyle work of art. Ride the Ladies Choice and channel some JA magic!

• Jamie Anderson’s asym twin fun freestyle choice
• Carves, flies and floats the whole mountain
• Knife cut sintered base and carbon power bands

Board art: Sarah King @sarahkingart

A great leap forward for mankind... Gnu was credited by TWS mag as being the first brand to market deep carving sidecuts intended for resort hardpack terrain, which was a critical step as snowboards evolved from finned backcountry powder designs only, to modern all terrain “directional device” resort atvs. Something Gnu takes the inspiration of Mike Olsons early 80s’ finless designs and adds in all we have learned over the past 40 years of Gnu board building. Fine tuned progressive sidecuts provide forgiving turn entry and finlike hold in the tail allowing deep powerful trenched carving on hardpack and ice. A long smooth tip entry floats the pow effortlessly on those special days and the swallow tail and taper settles nicely adding even more control and float. A modern directional C2 contour works in harmony with tip and entry sidecut for easy turn entry and the tight shorter camber adds hold in the tail for radical resort power carving. “Drifty Snowboards aren’t delicious... business casual in the front, power party in the back!

• Gnu’s innovative carving / floating historical future flash
• Deep carving progressive sidecut (Drifty snowboards aren’t delicious)
• Floaty easy entry resort carving pow slayer

Creative vision: Pete Saari @turtletater

UAP

Burton Family Tree Backseat Driver Snowboard