The Magic Stick is designed for all-mountain performance. The tapered directional hybrid shape will ensure float in softer snow, while providing stability on harder snow. The camber between the bindings provides snap and response and the slightly longer nose has more rocker than the narrower tail, which both provide float and control in all conditions. A Tapered Bi-Radial sidecut provides effortless turn initiation and a smooth and stable turn/exit. Slimewalls® provide a smooth ride and increase durability underfoot. Carbon Array 3™ provides extra pop and control without adding stiffness. The Magic Stick is a mid-flexing all-mountain shape for the most demanding women riders.
Ability
Intermediate, Advanced
Response
Medium
Specialty
All Mountain, Powder
CONSTRUCTION:
Extra Camber Profile:
More camber!
Directional Shape:
Designed to be ridden in one direction. More nose than tail, set back stance, and a sidecut to match. Can you still ride it switch? Yeah, of course. Is it going to be as good riding switch all day long? Probably not.
Bi-Radial Sidecut:
A twin sidecut which allows for the underfoot width of a wide board in the tip/tail width of a standard size. This design provides improved leverage on landings, grip through turns, and stability on flat base.
Slimewalls®:
RIDE’s exclusive Slimewalls® are forgiving and ductile, absorbing impacts rather than defending against them. Just like your skate wheels, the urethane in Slimewalls® smoothes the interaction with the snow, wood or metal surfaces you may ride on. On top of all that, these babies are virtually indestructible, the most durable sidewalls in snowboarding.
Roll-In Construction:
Unique 3D structure built around our urethane Slimewall® sidewalls. Designed to increase overall board strength, prevent topsheet chipping, and reduce weight.
Linear Carbon Laminates:
Two strips of carbon added below the core provide more snap for ollie power.
Single Impact Plates Laminates:
Added underneath each binding area to improve compressive strength and prevent board breaks where it matters most.
Offered in two levels, Single and Double.
Carbon Array™ 3 Laminates:
This power distribution technology provides total board control in every stance location. Widespread carbon stringers placed at the binding zone gather input from any stance width and all pressure angles. Rider input is then channeled to the opposing contact point for maximum board control. Offered in two levels of technology, 3 & 5.
Hybrid Glass Fiberglass:
Triaxial on top, biaxial on base; balanced torsional flex and stiffness for better response with speed.
Sintered 4000 Base:
High-end sintered 4000 Ptex base material that is more durable, harder and faster than extruded.
Stone Ground Base:
The absolute best way to finish building a snowboard. Nice and flat base, no weird bumps or extra material. Stone ground is the way to go, ask your local tune shop.
Performance Light Core:
Specially formulated for the women’s line, this core combines lightweight Paulownia wood stringers with high strength Aspen.
Cleave Edge™ Steel Edges:
Nearly 50% more steel, delivers unmatched resistance to edge cracking and can be detuned to larger radii.
Wend® Meadowfoam Biodegradable Wax:
The Meadowfoam® factory wax we use is made from wildflower seeds native to California and Oregon. All WEND® Meadowfoam® snow wax blends are non-toxic and completely biodegradable
30% Recycled Steel Edges:
Everyone knows about recycling, but nobody thinks about it when it comes to snowboard edges. Hell, do people even think about their snowboard edges? Luckily for you we’re thinking of both. Edges on RIDE Snowboards contain 30% recycled materials. That means part of your snowboard could be made out of a car, an airplane, a building, who knows. Anything steel and recycled could turn into a snowboard edge
FSC® Certified Paper Packaging:
What does this mean for snowboard packaging? Well how about those stickers on the base that are a pain in the ass to peel off? Yup, made with FSC® Certified Materials. Boxes the boards are shipped in? Also FCS® Certified.
44% Solar Production Energy:
44% and rising! We’re working with our factories to utilize solar energy when producing RIDE products. We’re currently at using 44% sustainable solar energy, with plans in the works to grow that number in the coming years.
RIDE Snowboard Technology:
Engineered by snowboarders, for the most demanding riders on the planet. With over 30 years of experience in building high-quality products.
We are proud to introduce the all-new PUBLIC Outreach to our lineup of boards. Totally flat, and slightly set back – the Outreach is the quiver killer you’ve been looking for. Lightweight, and nimble, this board offers that ‘skating with loose trucks’ feeling you need when you’re riding whatever the mountain can throw at you. From tree runs, and park laps, to pow days and springtime slush sessions, the Outreach is guaranteed to satisfy all your needs without breaking the bank. Available now for PUBLIC consumption.
SIZE
EFF. EDGE (CM)
TIP/WAIST/TAIL (MM)
SIDECUT RADIUS (M)
REF STANCE (IN)
SET BACK (MM)
TAPER (MM)
CONTACT LENGTH (MM)
153
115.4
307.4/252/285.5
7.4
22
40
20
1064
157
118
311.3/254/288.8
7.5
22.5
40
20
1089
161
121
316.1/258/293.3
7.6
23
40
20
1115
PUBLIC
Public - Jibgurl Snowboard 2027
Regular price
3.168,00 kr
Jibgurl's pro model returns for this season! The JibGurl model is a directional twin board with a traditional camber profile, and a graphic story that is very clearly hers. We are delighted to expand our product line to include a women’s specific board. Get ready to look cute on the slopes!
***ARTWORK BY JIBGURL
SIZE
EFF. EDGE (CM)
TIP/WAIST/TAIL (MM)
SIDECUT RADIUS (M)
REF STANCE (IN)
CONTACT LENGTH (MM)
144
110
274.4/236/274.4
7.4
19
1070
148
113
278.5/238.6/278.5
7.5
20
1100
152
116
283.2/241/283.2
7.5
21
1130
PUBLIC
Public - General Public Ben Kadow Guest Snowboard 2027
Regular price
3.168,00 kr
The Ben Kadow Guest Pro Model takes the trusted General PUBLIC and gives it a dose of Kadow’s raw style and skate influence. Available in 153 and 157, it’s an all-terrain destroyer with a responsive Alert Camber profile, smooth flex, and a shape built to handle anything from street lines to resort laps. Fast, durable, and unapologetically bold.
*** ARTWORK BY BEN KADOW
SIZE
EFF. EDGE (CM)
TIP/WAIST/TAIL (MM)
SIDECUT RADIUS (M)
REF STANCE (IN)
CONTACT LENGTH (MM)
140
108.8
258/234/258
6.6
21.9
1037
143
109.8
262/237/262
6.8
22
1044
147
110.8
278/240/278
7
22.1
1052
150
112.8
288/246/288
7.2
22.2
1065
153
115.7
292/248/292
7.4
22.8
1095
154W
117.2
303/260/303
7.5
22.8
1100
155
117.2
292/250/292
7.5
22.8
1100
157
118.6
294/251/294
7.6
22.8
1125
160W
122
308/263/308
7.7
22.8
1155
PUBLIC
Public - General Public Snowboard 2027
Regular price
3.033,00 kr
The “General PUBLIC” is truly a snowboard for the masses. This well-rounded board features our “Alert Camber” profile which offers a comfortable, predictable ride no matter where you take it. The “General PUBLIC” has just enough positive camber underfoot to feel stable, responsive, and poppy with plenty of rocker past the inserts to offer forgiveness, float in deep snow and press with ease. From beginners to the pros, the aptly named “General PUBLIC” was made for everyone. Available in our most expansive size range of 140-160W.
*** ARTWORK BY DANIEL REY
140
108.8
258/234/258
6.6
21.9
1037
143
109.8
262/237/262
6.8
22
1044
147
110.8
278/240/278
7
22.1
1052
150
112.8
288/246/288
7.2
22.2
1065
153
115.7
292/248/292
7.4
22.8
1095
154W
117.2
303/260/303
7.5
22.8
1100
155
117.2
292/250/292
7.5
22.8
1100
157
118.6
294/251/294
7.6
22.8
1125
160W
122
308/263/308
7.7
22.8
1155
Never Summer
Never Summer - llama Snowboard 2027
Regular price
4.525,00 kr
Named for one of Never Summer’s original team riders, Eric ‘The Llama’ Segris, with art by the legendary Jimbo Phillips. A softer-than-midflex asymmetrical twin built for the ultimate freestyle all-mountain rider with Recurve Traditional Camber for explosive pop and smooth, locked-in carves.