{"title":"Skate Shop Day","description":"\u003cp\u003eHere is where you'll find all of our Skate Shop Day merch from past to present.\u003c\/p\u003e\n\u003cp\u003eBig ups to Chris Nieratko and the Skate Shop Day crew for pumping out another batch of incredible graphics for 2026 to help support all the little guys like us.  Skateboarding teaches you to give back and this crew knows how to do it right. \u003cbr\u003e\u003cbr\u003eThanks for supporting skateboarding and your local skate shop!\u003cbr\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/Skateshop_Day_2026_4x5_fullcolor_flyer.jpg?v=1770946834\"\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"board-of-missoula-skate-shop-day-t-shirt","title":"Board of Missoula - Skate Shop Day T-Shirt","description":"\u003cp\u003ePow! You just got smacked in the face with the new Board of Missoula 2023 Skate Shop Day T-s with art by \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMike Gigliotti \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e(@Mike_Lottie_\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cstrong\u003e)\u003c\/strong\u003e, printed on s\u003c\/span\u003euperior quality gear from Russell Athletic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLimited runs here, so get yer size before they run out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThanks so much for supporting local skate shops and skate scenes wherever you are! #thankyouskateboarding\u003c\/span\u003e\u003c\/p\u003e","brand":"Board Of Missoula","offers":[{"title":"S","offer_id":44503854743873,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":44503854776641,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":44503854809409,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":44503854842177,"sku":"","price":20.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":44503854874945,"sku":"","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/products\/DSC04893.jpg?v=1676131571"},{"product_id":"independent-stage-4-re-issue-independent-trucks","title":"Independent - Stage 4 Re-Issue Independent Trucks","description":"\u003cp\u003eSkate Shop Day 2023 Exclusive!\u003c\/p\u003e\n\u003cp\u003eAN UPDATE OF THE ORIGINAL STAGE 4!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSINGLE WING HANGER DESIGN INTRODUCED IN 1986\u003cbr\u003eSUPERIOR TURNING\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTRIED \u0026amp; TRUE CLASSIC\u003cbr\u003eINDY TURNING GEOMETRY\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSUPERIOR STABILITY\u003cbr\u003eORIGINAL CUSHIONS SIZED FOR THE PERFECT REBOUND\u003c\/p\u003e\n\u003ch5\u003e\u003c\/h5\u003e","brand":"Independent Trucks","offers":[{"title":"136 - 8\" AXLE","offer_id":44534581723457,"sku":"","price":54.0,"currency_code":"USD","in_stock":false},{"title":"146 - 8.375\" AXLE","offer_id":44534581756225,"sku":"","price":54.0,"currency_code":"USD","in_stock":false},{"title":"151 FW - 8.625\" AXLE","offer_id":44534581788993,"sku":"","price":56.0,"currency_code":"USD","in_stock":true},{"title":"166 MFW - 9\" AXLE","offer_id":44534581821761,"sku":"","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/products\/IndependentStageFourFlyer.jpg?v=1676477022"},{"product_id":"board-of-missoula-skate-shop-day-keychains","title":"Board of Missoula - Skate Shop Day Keychains","description":"Skater's Kids made these!","brand":"Board Of Missoula","offers":[{"title":"Default Title","offer_id":44577649492289,"sku":"","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/products\/SSD23-KEYCHAIN.png?v=1676743549"},{"product_id":"copy-of-board-of-missoula-skate-shop-day-magnets","title":"Board of Missoula - Skate Shop Day Magnets","description":"Skater's Kids made these!","brand":"Board Of Missoula","offers":[{"title":"Default Title","offer_id":44578540323137,"sku":"","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/products\/SSD23MAGNETS.png?v=1676745296"},{"product_id":"board-of-missoula-skate-shop-day-pins","title":"Board of Missoula - Skate Shop Day Pins","description":"Skater's Kids made these!","brand":"Board Of Missoula","offers":[{"title":"Default Title","offer_id":44578676736321,"sku":"","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/products\/SSD23PINS.png?v=1676745545"},{"product_id":"board-of-missoula-skate-shop-day-2024-t-shirt","title":"Board of Missoula - Skate Shop Day 2024 T-Shirt - Black","description":"\u003cp\u003ePow! You just got smacked in the face with the new Board of Missoula 2023 Skate Shop Day T-s with art by \u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003e\u003cstrong\u003eTHE GONZ!\u003c\/strong\u003e P\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003erinted on s\u003c\/span\u003euperior quality gear from Russell Athletic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLimited runs here, so get yer size before they run out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThanks so much for supporting local skate shops and skate scenes wherever you are! #thankyouskateboarding\u003c\/span\u003e\u003c\/p\u003e","brand":"Board Of Missoula","offers":[{"title":"S \/ BLACK","offer_id":47801263587649,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"M \/ BLACK","offer_id":47801263620417,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"L \/ BLACK","offer_id":47801263653185,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XL \/ BLACK","offer_id":47801263685953,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"XXL \/ BLACK","offer_id":47801263718721,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/IMG_20240217_133825240_MF_PORTRAIT.jpg?v=1709572674"},{"product_id":"board-of-missoula-skate-shop-day-2024-t-shirt-white-1","title":"Board of Missoula - Skate Shop Day 2024 T-Shirt - White","description":"\u003cp\u003ePow! You just got smacked in the face with the new Board of Missoula 2023 Skate Shop Day T-s with art by \u003cspan data-mce-fragment=\"1\" mce-data-marked=\"1\"\u003e\u003cstrong\u003eTHE GONZ!\u003c\/strong\u003e P\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003erinted on s\u003c\/span\u003euperior quality gear from Russell Athletic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLimited runs here, so get yer size before they run out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThanks so much for supporting local skate shops and skate scenes wherever you are! #thankyouskateboarding\u003c\/span\u003e\u003c\/p\u003e","brand":"Board Of Missoula","offers":[{"title":"S \/ WHITE","offer_id":47801496011073,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"M \/ WHITE","offer_id":47801496043841,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"L \/ WHITE","offer_id":47801496076609,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false},{"title":"XL \/ WHITE","offer_id":47801496109377,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"XXL \/ WHITE","offer_id":47801496142145,"sku":null,"price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/IMG_20240217_134036019_MF_PORTRAIT.jpg?v=1708204487"},{"product_id":"board-of-missoula-skate-shop-day-2024-keychains-magnets-buttons","title":"Board of Missoula - Skate Shop Day 2024 - Keychains, Magnets, Buttons","description":"\u003cp\u003eSkater's Kids made these!\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eSUPPORT YOUR LOCAL SKATESHOP\u003c\/b\u003e\u003cspan\u003e, every day of the year.\u003c\/span\u003e\u003c\/p\u003e","brand":"Board Of Missoula","offers":[{"title":"KEYCHAIN","offer_id":47801543688513,"sku":"","price":5.0,"currency_code":"USD","in_stock":true},{"title":"MAGNET","offer_id":47801543721281,"sku":"","price":3.0,"currency_code":"USD","in_stock":true},{"title":"BUTTON","offer_id":47801543754049,"sku":"","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/unnamed_1a5fa5ba-c209-4e8e-9e29-ab0b24edf37f.gif?v=1707944300"},{"product_id":"board-of-missoula-ssd-x-as-colour-block-skeleton-t-shirt-black","title":"Board of Missoula - SSD x AS Colour Block Skeleton T-Shirt - Black","description":"\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-2ba27fb0135d561da995\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhat \u003c\/em\u003eis Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eSkate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skateshops every day but we celebrate them on the 3rd Saturday in February. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-23a7892c3224064609c7\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-cb30a9f100a4c422955c\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWho \u003c\/em\u003eis behind\u003cbr\u003eSkate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eTwo old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called \u003ca href=\"https:\/\/www.proskateboardshop.com\/\" target=\"_blank\"\u003ePro Skateshop\u003c\/a\u003e) in Howell, NJ. (Read Scotty’s story \u003ca href=\"http:\/\/www.skateshopday.com\/about\"\u003eHERE\u003c\/a\u003e.) Scotty Coats pursued a life dedicated to music while Chris Nieratko dedicated his to skateboarding, ultimately opening \u003ca href=\"https:\/\/njskateshop.com\/\" target=\"_blank\"\u003eNJ Skateshop\u003c\/a\u003e in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe most beautiful part is there is a collective of skate shop owners from all over the world that help steer Skate Shop Day so that it can be as impactful and inspiring as possible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_13788\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_14502\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhere \u003c\/em\u003eis Skate Shop Day heading?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn 2020, Skate Shop Day was born. In 2021, SSD started to take shape thanks to our friends at \u003ca href=\"https:\/\/www.dlxsf.com\/\" target=\"_blank\"\u003eDeluxe\u003c\/a\u003e, who created a Real Skateboard and Spitfire Wheel with Sasha Barr’s SUPPORT art for domestic U.S. shop. In 2022, DLX offered to utilize their \u003ca href=\"https:\/\/www.dlxsf.com\/sketchy-skateshop-appreciation-program\/\"\u003eSketchy Skateshop Appreciation Program\u003c\/a\u003e as a Skateshop Day initiative, in turn creating our first truly global moment. Esteemed artist, \u003ca href=\"http:\/\/toddfrancis.com\/\"\u003eTodd Francis\u003c\/a\u003e, created hundreds of original individual shop graphics as well as one unifying rendition of the SUPPORT graphic for shops around the world. In 2023, Mike Gigliotti created his own take on the SUPPORT deck and most shops experienced greater sales than Black Friday.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn the years to come we envision the greatest brands in skateboarding making exclusive product for skaters that can only be found in core skate shops on Skate Shop Day to drive people into shops everywhere. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_17949\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-ca962f197eb1120aa923\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eFebruary?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eMost of the world outside of California has actual winters and February is historically one of the deadest months for many of the skate shops that battle snowy weather. Skaters and skate shops are always looking for a reason to come together. We wanted to create a reason for skaters to hit the shops in the dead of winter and President’s Day never made sense for skaters or skate shops to celebrate. So we started our own thing. Christmas 2 we like to call it. Or Skate Christmas. Or simply Skateshop Shop Day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-bcbea830725c50ee2a15\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-87b6d30f3b804ebdd5e5\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eHow \u003c\/em\u003edo I celebrate Skate Shop Day if I don’t have a skate shop near me?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIt’s a wonderful time to be alive! The beauty of the now is we all have a skate shop in our pocket. Don’t have a shop near you? Go to the website of any skater-owned and operated skate shop on the planet and order a shop shirt and\/or hat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_11926\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_12599\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eshould I care about Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe beauty in picking up a useless wooden toy is that you become indoctrinated into something special, something unlike anything else. You start skating and you instantly have people. You can board a plane with nothing but your skateboard and find the skate shop in whatever town you land in and instantly you will find love. Chances are you’ll have a place to crash and a couch to rest on before night fall. That is not to be taken for granted. There are so many people who live and die alone. If you roll, you will never be alone. You belong to a global community, a secret society and meetings of the highest order always, ALWAYS go down at the skate shop. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_16136\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_16885\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003eYou should care because a world without skate shops is not an option. \u003c\/h4\u003e\n\u003ch4\u003eYou should care about skate shops because skate shops care about you.\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"skate shop","offers":[{"title":"Youth (12)","offer_id":49990703874369,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"Youth (14)","offer_id":49990692798785,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"Youth (16)","offer_id":49990703907137,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":49990701973825,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49990692831553,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49990692864321,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":49990692897089,"sku":null,"price":26.0,"currency_code":"USD","in_stock":false},{"title":"XXL","offer_id":49990692929857,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"XXXL","offer_id":49990702006593,"sku":"","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/IMG_4686.jpg?v=1739575210"},{"product_id":"board-of-missoula-ssd-x-russell-skeleton-crewneck-sweatshirt-black","title":"Board of Missoula - SSD x Russell Skeleton Crewneck Sweatshirt - Black","description":"\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-2ba27fb0135d561da995\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhat \u003c\/em\u003eis Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eSkate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skateshops every day but we celebrate them on the 3rd Saturday in February. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-23a7892c3224064609c7\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-cb30a9f100a4c422955c\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWho \u003c\/em\u003eis behind\u003cbr\u003eSkate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eTwo old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called \u003ca href=\"https:\/\/www.proskateboardshop.com\/\" target=\"_blank\"\u003ePro Skateshop\u003c\/a\u003e) in Howell, NJ. (Read Scotty’s story \u003ca href=\"http:\/\/www.skateshopday.com\/about\"\u003eHERE\u003c\/a\u003e.) Scotty Coats pursued a life dedicated to music while Chris Nieratko dedicated his to skateboarding, ultimately opening \u003ca href=\"https:\/\/njskateshop.com\/\" target=\"_blank\"\u003eNJ Skateshop\u003c\/a\u003e in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe most beautiful part is there is a collective of skate shop owners from all over the world that help steer Skate Shop Day so that it can be as impactful and inspiring as possible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_13788\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_14502\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhere \u003c\/em\u003eis Skate Shop Day heading?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn 2020, Skate Shop Day was born. In 2021, SSD started to take shape thanks to our friends at \u003ca href=\"https:\/\/www.dlxsf.com\/\" target=\"_blank\"\u003eDeluxe\u003c\/a\u003e, who created a Real Skateboard and Spitfire Wheel with Sasha Barr’s SUPPORT art for domestic U.S. shop. In 2022, DLX offered to utilize their \u003ca href=\"https:\/\/www.dlxsf.com\/sketchy-skateshop-appreciation-program\/\"\u003eSketchy Skateshop Appreciation Program\u003c\/a\u003e as a Skateshop Day initiative, in turn creating our first truly global moment. Esteemed artist, \u003ca href=\"http:\/\/toddfrancis.com\/\"\u003eTodd Francis\u003c\/a\u003e, created hundreds of original individual shop graphics as well as one unifying rendition of the SUPPORT graphic for shops around the world. In 2023, Mike Gigliotti created his own take on the SUPPORT deck and most shops experienced greater sales than Black Friday.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn the years to come we envision the greatest brands in skateboarding making exclusive product for skaters that can only be found in core skate shops on Skate Shop Day to drive people into shops everywhere. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_17949\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-ca962f197eb1120aa923\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eFebruary?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eMost of the world outside of California has actual winters and February is historically one of the deadest months for many of the skate shops that battle snowy weather. Skaters and skate shops are always looking for a reason to come together. We wanted to create a reason for skaters to hit the shops in the dead of winter and President’s Day never made sense for skaters or skate shops to celebrate. So we started our own thing. Christmas 2 we like to call it. Or Skate Christmas. Or simply Skateshop Shop Day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-bcbea830725c50ee2a15\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-87b6d30f3b804ebdd5e5\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eHow \u003c\/em\u003edo I celebrate Skate Shop Day if I don’t have a skate shop near me?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIt’s a wonderful time to be alive! The beauty of the now is we all have a skate shop in our pocket. Don’t have a shop near you? Go to the website of any skater-owned and operated skate shop on the planet and order a shop shirt and\/or hat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_11926\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_12599\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eshould I care about Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe beauty in picking up a useless wooden toy is that you become indoctrinated into something special, something unlike anything else. You start skating and you instantly have people. You can board a plane with nothing but your skateboard and find the skate shop in whatever town you land in and instantly you will find love. Chances are you’ll have a place to crash and a couch to rest on before night fall. That is not to be taken for granted. There are so many people who live and die alone. If you roll, you will never be alone. You belong to a global community, a secret society and meetings of the highest order always, ALWAYS go down at the skate shop. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_16136\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_16885\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003eYou should care because a world without skate shops is not an option. \u003c\/h4\u003e\n\u003ch4\u003eYou should care about skate shops because skate shops care about you.\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"skate shop","offers":[{"title":"S","offer_id":49990710853953,"sku":"","price":50.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":49990710886721,"sku":"","price":50.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":49990710919489,"sku":"","price":50.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":49990710952257,"sku":"","price":50.0,"currency_code":"USD","in_stock":true},{"title":"XXL","offer_id":49990710985025,"sku":"","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/IMG_4686.jpg?v=1739575210"},{"product_id":"board-of-missoula-ssd-x-todd-bratrud-exclusive-towel-sky-blue","title":"Board of Missoula - SSD x Todd Bratrud Exclusive Towel - Sky Blue","description":"\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-2ba27fb0135d561da995\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhat \u003c\/em\u003eis Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eSkate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skateshops every day but we celebrate them on the 3rd Saturday in February. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-23a7892c3224064609c7\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-cb30a9f100a4c422955c\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWho \u003c\/em\u003eis behind\u003cbr\u003eSkate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eTwo old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called \u003ca href=\"https:\/\/www.proskateboardshop.com\/\" target=\"_blank\"\u003ePro Skateshop\u003c\/a\u003e) in Howell, NJ. (Read Scotty’s story \u003ca href=\"http:\/\/www.skateshopday.com\/about\"\u003eHERE\u003c\/a\u003e.) Scotty Coats pursued a life dedicated to music while Chris Nieratko dedicated his to skateboarding, ultimately opening \u003ca href=\"https:\/\/njskateshop.com\/\" target=\"_blank\"\u003eNJ Skateshop\u003c\/a\u003e in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe most beautiful part is there is a collective of skate shop owners from all over the world that help steer Skate Shop Day so that it can be as impactful and inspiring as possible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_13788\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_14502\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhere \u003c\/em\u003eis Skate Shop Day heading?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn 2020, Skate Shop Day was born. In 2021, SSD started to take shape thanks to our friends at \u003ca href=\"https:\/\/www.dlxsf.com\/\" target=\"_blank\"\u003eDeluxe\u003c\/a\u003e, who created a Real Skateboard and Spitfire Wheel with Sasha Barr’s SUPPORT art for domestic U.S. shop. In 2022, DLX offered to utilize their \u003ca href=\"https:\/\/www.dlxsf.com\/sketchy-skateshop-appreciation-program\/\"\u003eSketchy Skateshop Appreciation Program\u003c\/a\u003e as a Skateshop Day initiative, in turn creating our first truly global moment. Esteemed artist, \u003ca href=\"http:\/\/toddfrancis.com\/\"\u003eTodd Francis\u003c\/a\u003e, created hundreds of original individual shop graphics as well as one unifying rendition of the SUPPORT graphic for shops around the world. In 2023, Mike Gigliotti created his own take on the SUPPORT deck and most shops experienced greater sales than Black Friday.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn the years to come we envision the greatest brands in skateboarding making exclusive product for skaters that can only be found in core skate shops on Skate Shop Day to drive people into shops everywhere. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_17949\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-ca962f197eb1120aa923\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eFebruary?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eMost of the world outside of California has actual winters and February is historically one of the deadest months for many of the skate shops that battle snowy weather. Skaters and skate shops are always looking for a reason to come together. We wanted to create a reason for skaters to hit the shops in the dead of winter and President’s Day never made sense for skaters or skate shops to celebrate. So we started our own thing. Christmas 2 we like to call it. Or Skate Christmas. Or simply Skateshop Shop Day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-bcbea830725c50ee2a15\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-87b6d30f3b804ebdd5e5\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eHow \u003c\/em\u003edo I celebrate Skate Shop Day if I don’t have a skate shop near me?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIt’s a wonderful time to be alive! The beauty of the now is we all have a skate shop in our pocket. Don’t have a shop near you? Go to the website of any skater-owned and operated skate shop on the planet and order a shop shirt and\/or hat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_11926\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_12599\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eshould I care about Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe beauty in picking up a useless wooden toy is that you become indoctrinated into something special, something unlike anything else. You start skating and you instantly have people. You can board a plane with nothing but your skateboard and find the skate shop in whatever town you land in and instantly you will find love. Chances are you’ll have a place to crash and a couch to rest on before night fall. That is not to be taken for granted. There are so many people who live and die alone. If you roll, you will never be alone. You belong to a global community, a secret society and meetings of the highest order always, ALWAYS go down at the skate shop. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_16136\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_16885\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003eYou should care because a world without skate shops is not an option. \u003c\/h4\u003e\n\u003ch4\u003eYou should care about skate shops because skate shops care about you.\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"skate shop","offers":[{"title":"Default Title","offer_id":49990725042497,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/IMG_4769.jpg?v=1739575035"},{"product_id":"board-of-missoula-ssd-x-yeti-todd-bratrud-750ml-25-oz-water-bottle","title":"Board of Missoula - SSD x Yeti Todd Bratrud 750mL \/ 25 oz. Water Bottle - Canopy Green","description":"\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-2ba27fb0135d561da995\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhat \u003c\/em\u003eis Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eSkate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skateshops every day but we celebrate them on the 3rd Saturday in February. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-23a7892c3224064609c7\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-cb30a9f100a4c422955c\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWho \u003c\/em\u003eis behind\u003cbr\u003eSkate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eTwo old friends who grew up 3,000 miles apart loving skateboarding and music and spending much of their formative youth dreaming of the world just past their town’s boarders thanks to the images were shared in the magazines found in their local shops, Surf Styles in Mission Viejo, CA and Ollie Pops, (Now called \u003ca href=\"https:\/\/www.proskateboardshop.com\/\" target=\"_blank\"\u003ePro Skateshop\u003c\/a\u003e) in Howell, NJ. (Read Scotty’s story \u003ca href=\"http:\/\/www.skateshopday.com\/about\"\u003eHERE\u003c\/a\u003e.) Scotty Coats pursued a life dedicated to music while Chris Nieratko dedicated his to skateboarding, ultimately opening \u003ca href=\"https:\/\/njskateshop.com\/\" target=\"_blank\"\u003eNJ Skateshop\u003c\/a\u003e in 2003 with his two childhood friends, Steve Lenardo and Troy Jankowski.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe most beautiful part is there is a collective of skate shop owners from all over the world that help steer Skate Shop Day so that it can be as impactful and inspiring as possible.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_13788\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_14502\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhere \u003c\/em\u003eis Skate Shop Day heading?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn 2020, Skate Shop Day was born. In 2021, SSD started to take shape thanks to our friends at \u003ca href=\"https:\/\/www.dlxsf.com\/\" target=\"_blank\"\u003eDeluxe\u003c\/a\u003e, who created a Real Skateboard and Spitfire Wheel with Sasha Barr’s SUPPORT art for domestic U.S. shop. In 2022, DLX offered to utilize their \u003ca href=\"https:\/\/www.dlxsf.com\/sketchy-skateshop-appreciation-program\/\"\u003eSketchy Skateshop Appreciation Program\u003c\/a\u003e as a Skateshop Day initiative, in turn creating our first truly global moment. Esteemed artist, \u003ca href=\"http:\/\/toddfrancis.com\/\"\u003eTodd Francis\u003c\/a\u003e, created hundreds of original individual shop graphics as well as one unifying rendition of the SUPPORT graphic for shops around the world. In 2023, Mike Gigliotti created his own take on the SUPPORT deck and most shops experienced greater sales than Black Friday.\u003c\/p\u003e\n\u003cp class=\"sqsrte-small\"\u003eIn the years to come we envision the greatest brands in skateboarding making exclusive product for skaters that can only be found in core skate shops on Skate Shop Day to drive people into shops everywhere. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_17949\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col sqs-col-6 span-6\"\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-ca962f197eb1120aa923\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eFebruary?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eMost of the world outside of California has actual winters and February is historically one of the deadest months for many of the skate shops that battle snowy weather. Skaters and skate shops are always looking for a reason to come together. We wanted to create a reason for skaters to hit the shops in the dead of winter and President’s Day never made sense for skaters or skate shops to celebrate. So we started our own thing. Christmas 2 we like to call it. Or Skate Christmas. Or simply Skateshop Shop Day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-bcbea830725c50ee2a15\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-87b6d30f3b804ebdd5e5\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eHow \u003c\/em\u003edo I celebrate Skate Shop Day if I don’t have a skate shop near me?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eIt’s a wonderful time to be alive! The beauty of the now is we all have a skate shop in our pocket. Don’t have a shop near you? Go to the website of any skater-owned and operated skate shop on the planet and order a shop shirt and\/or hat.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_11926\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_12599\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003e\u003cstrong\u003e\u003cem\u003eWhy \u003c\/em\u003eshould I care about Skate Shop Day?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"sqsrte-small\"\u003eThe beauty in picking up a useless wooden toy is that you become indoctrinated into something special, something unlike anything else. You start skating and you instantly have people. You can board a plane with nothing but your skateboard and find the skate shop in whatever town you land in and instantly you will find love. Chances are you’ll have a place to crash and a couch to rest on before night fall. That is not to be taken for granted. There are so many people who live and die alone. If you roll, you will never be alone. You belong to a global community, a secret society and meetings of the highest order always, ALWAYS go down at the skate shop. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block spacer-block sqs-block-spacer sized vsize-1\" data-block-type=\"21\" id=\"block-yui_3_17_2_1_1581565222549_16136\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\" data-border-radii='{\"topLeft\":{\"unit\":\"px\",\"value\":0.0},\"topRight\":{\"unit\":\"px\",\"value\":0.0},\"bottomLeft\":{\"unit\":\"px\",\"value\":0.0},\"bottomRight\":{\"unit\":\"px\",\"value\":0.0}}' id=\"block-yui_3_17_2_1_1581565222549_16885\"\u003e\n\u003cdiv class=\"sqs-block-content\"\u003e\n\u003cdiv class=\"sqs-html-content\"\u003e\n\u003ch4\u003eYou should care because a world without skate shops is not an option. \u003c\/h4\u003e\n\u003ch4\u003eYou should care about skate shops because skate shops care about you.\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"skate shop","offers":[{"title":"Default Title","offer_id":49990734283073,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/IMG_4767.jpg?v=1739574800"},{"product_id":"ssd-todd-bratrud-shopkeepers-ssd25-8-25-deck","title":"SSD - Todd Bratrud Shopkeepers SSD25 8.25\" Deck","description":"\u003cp\u003e\u003cspan\u003e\"We kept it all the family again this year and pulled in Todd Bratrud to create a collectible release for 2025's Shop Keepers Decks. Todd is one of the most prolific artists in skateboarding, a lifelong supporter of skate shops, and the art director for Familia Skateshop. These decks will be run one time only and will be available exclusively at participating skate shops starting February 15th, 2025.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSkate Shop Day\u003c\/span\u003e\u003c\/p\u003e","brand":"Board Of Missoula","offers":[{"title":"Default Title","offer_id":50101707964737,"sku":"","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/7385\/files\/shopkeepers-highlight-slide.jpg?v=1739300460"},{"product_id":"ssd-todd-bratrud-shopkeepers-ssd25-8-5-deck","title":"SSD - Todd Bratrud Shop Keepers SSD25 8.5\" Deck","description":"\u003cp\u003e\u003cspan\u003e\"We kept it all the family again this year and pulled in Todd Bratrud to create a collectible release for 2025's Shop Keepers Decks. Todd is one of the most prolific artists in skateboarding, a lifelong supporter of skate shops, and the art director for Familia Skateshop. 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